So I think we all know that Google is pretty darn good at it’s so called safe search. It blocks kids from seeing a bunch of stuff that they really shouldn’t see, which as a parent of a toddler, I can greatly appreciate.
Of course, some stuff isn’t considered adult only content, but it should be.
Take wine as an example. Yes on search itself it gets blocked, but not in display advertisements. Let’s say your 16 year old misspells “whine” in an email, do you really want them seeing display ads for wine and wine clubs the entire time that you’re out of town the next weekend?
Can’t we do better?